The company was incorporated on 18th April , 1968 as a Private Ltd under Company Act 1956 and later converted into Public Ltd Company with effect from 10/11/1986 .
The promoters of the Company belongs to erstwhile SSM group now VEENA group . The group has multifarious diversified activities in business
The present Management of the company is looked after by the company Chairman Cum Managing Director Shri. K.S.Elavarashen. He has 40 years experience in Textiles and Marketing Management
The company went for public issue in the year 1992 followed by right issue in the year 1994.
The present directors of the company ..
Chairman cum Managing Director
Director - Shri.R.Velmurugan
Director - Shri.K.Varadharajan